An erstwhile colleague once made a casual joke in print about a brand of footwear. That firm immediately threatened to cancel its ads forever. To appease them, the bosses forced my old coworker to insert *repeated* positive mentions of the same footwear brand into stories where they'd otherwise never go. "Oh, and if you are heading off on a wine-tasting holiday to the Barossa, don't forget your [such-and-such shoes]!" I'm not sure how many plugs it took to satisfy the offended party (who, let's face it, probably use sweatshops). I do know my chum found the punishment galling long afterwards. So perhaps that cautious ed saved me a spacious interior full of grief.
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