The Nintendo way

"The question that we ask is, 'Does a new character really make it a new game?' And to me, the answer to that is, 'No.' What makes it a new game is new gameplay and new interactions. So when we're creating a game, we're always looking at it from, 'What is the gameplay and how is [it] new?' And then, 'Who is the character that is best suited to that gameplay?'" - Shigeru Miyamoto in "Game Informer" #44