Jadis: you would

The biggest surprise about "The Chronicles Of Narnia: The Voyage Of The Dawn Treader" wasn't Gary Sweet and his Irish(?) accent, the clever plot alterations and embellishments, the heightened religious overtones (that epilogue...), the sheer number of SPFX or the charming end credits. It was the fact a junk-food cart was wheeled into the cinema during the ads and previews to tempt those peckish patrons too lazy to walk to the candy bar. I'm dubbing it the "trailer trailer".