Ancient job offer

When I worked in men's magazines, one of the top snappers asked me if I'd come and work for him instead, interviewing the models as he shot them. His idea was to sell the mags not just sexy pictorials but professionally conducted/written/presented Q&As to go with them - the total package. I politely declined. Maybe I wasn't the only hack to do so as he never ended up putting the plan into action. I wonder if it would have succeeded. Last I heard, he'd switched to shooting wildlife scenes.